about

At my mimi, we believe that menstrual care should be as empowering as it is sustainable.

Founded by Kate in the picturesque bayside suburbs of Melbourne, my mimi was born from a desire to make periods easier, eco-friendly, and stigma-free. Our designs are inspired by the natural beauty of our surroundings, blending innovation with a heartfelt commitment to inclusivity and care.

Our Pink reflects the first light of dawn on Melbourne’s beaches—a symbol of strength, compassion, and the bold spirit of those embracing change. It’s a celebration of resilience and the journey toward a brighter, stigma-free future.

Our Blue pays homage to the serene waters of Melbourne’s bayside ocean. This calming hue embodies our dedication to health and sustainability, empowering menstruating individuals to embrace the future of menstrual care with confidence.

With every product, my mimi redefines what period care can be: intuitive, sustainable, and as vibrant as the people we serve. Join us in shaping a world where periods are celebrated—not just managed.