Why my mimi Is Australia’s Award-Winning Choice for Reusable Menstrual Discs in 2025

As featured on MSN.com
Melbourne, Australia – 19 May 2025 – Australians are changing the way they manage their periods, and a local brand is leading the charge.
This year, the award-winning my mimi was named “Best Sustainable Period Care Solution in Australia for 2025,” reflecting a shift in how people across the country manage their monthly cycles.

Each year, Australians use more than 1.5 billion disposable pads and tampons – most of which are discarded after just a few hours’ use. As the environmental impact of single-use products becomes clearer, demand for reusable options like menstrual discs and period cups is rapidly rising.

Saving Money, Reducing Waste

For many, the cost of pads and tampons is simply seen as a fact of life. Yet with prices increasing, there’s a growing interest in ways to cut costs and reduce waste. Over ten years, the average Australian will spend more than $1,000 on single-use products.

In contrast, a my mimi menstrual disc costs $49.95 and can last for years with proper care – a change that can mean hundreds of dollars saved and far less waste generated.
The appeal isn’t just financial. Users frequently cite convenience, with many saying they no longer worry about running out of supplies or the risk of leaks while out and about. “I bought my mimi online at Chemist Warehouse, and after my second cycle, it paid for itself,” Sara from Melbourne shared in an online review.

Designed for Comfort and Simplicity

The my mimi menstrual disc, made from soft medical-grade silicone, comes in two sizes for a personalised fit. The inclusion of a loop tab for easy removal has been particularly popular among first-time disc users and those switching from tampons. The disc can be worn comfortably for up to 12 hours – even overnight or while exercising – and the loop tab makes removal simple and stress-free.

For many, the disc has offered a gentle alternative after childbirth, including c-sections, with users reporting it to be less intrusive than suction-based cups and highly effective for heavier flows.

User Experience: “Why I Love Using the my mimi Menstrual Disc – and Won’t Change Back”

Kirra P, a Victorian customer, described her experience:
“Honestly, I was a bit sceptical about trying a menstrual disc. I’d always just used pads and tampons, so changing was kind of intimidating. After my second baby, though, my periods got heavier and I started thinking more about what I was using every month, and the waste too.

I’d heard a bit about my mimi online, and the price was good, but it was all the reviews that made me curious enough to give it a go. My first cycle took a bit of getting used to, but I just followed the instructions and it got easier really quickly. I love that I can put it in and forget about it for hours, and even wear it overnight.
One of the best things is the money I’ve saved. I’m not constantly restocking on pads and tampons, and it just feels good knowing I’m not chucking so much in the bin every month. If I’m being honest, I wish I’d given it a shot sooner. It’s just made life so much simpler.”

Growth, Recognition, and a Global Community

In just twelve months, my mimi has seen remarkable growth. Founder Kate Newbury said in a recent interview, “We’ve heard from thousands of people from Australia and around the world who’ve switched to our reusable period care. The response to our menstrual disc has been overwhelming – customers are telling us they’re saving money, feeling more confident, and recommending my mimi to friends and family.”

The product’s recognition as “Best Sustainable Period Care Solution in Australia 2025” highlights not only its innovative features, but also the trust and loyalty it has built among users across the globe. Shortly after launching on Amazon last year, my mimi became the number one best seller in its category – extending its reach to international customers and building a worldwide community.

Changing the Conversation: Government and Community Support Across Australia

Access to menstrual products and education is increasingly seen as a national priority, with every state and territory now taking action to address period poverty and support menstrual health:

• Victoria: First state to provide free pads and tampons in all government schools (since 2019); 1,500 vending machines in public venues by 2025.
• New South Wales: Statewide rollout of free products in all public schools; over 4,600 dispensers installed.
• Queensland: Dignity Vending Machines installed in partnership with Share the Dignity; “Period Talk” education program launched in schools.
• South Australia: “Game Changing. Period.” initiative focused on supporting menstruation in sports.
• Australian Capital Territory: First in Australia to legislate for free menstrual products in schools, libraries, and community centres.
• Western Australia: Free products in all public high schools, reaching 220 schools.
• Tasmania: Free sanitary products provided in government schools for students in Year 5 and above.
• Northern Territory: Funding for free products in government schools, plus federal support to supply menstrual products to remote Indigenous communities.

Together, these efforts show a coordinated national commitment to menstrual equity – aiming to end period poverty and ensure all Australians have access to both the products and information they need.

Availability and Customer Support

For those considering a switch, my mimi menstrual discs are available for purchase at www.mymimi.com.au and through Chemist Warehouse’s online store, with global shipping offered and free delivery for Australian orders over $80. Stock availability has remained steady, ensuring that customers can always access my mimi products whenever they need them.

Educational resources provided on the website – including detailed guides and FAQs – are not only used by customers but have also been referenced in academic assignments at leading institutions such as Stanford University and the University of Chicago, highlighting the growing international recognition of my mimi.

Despite a 2023 study conducted by the Burnet Institute showing that 37% of young people aged 15 to 29 in Victoria reported using a reusable menstrual product during their last period, my mimi products are not yet available in Australian supermarkets. Instead, the company remains focused on direct-to-consumer sales and online pharmacy partnerships.

Why This Matters

For many Australians, the decision to use reusable period products extends beyond personal preference, reflecting growing concerns about both environmental impact and affordability. With fewer disposable products ending up in landfill, and increased public attention on sustainability and equity, brands like my mimi are becoming part of a larger national shift in how period care is approached.

Founder Kate Newbury commented on the company’s direction: “We’re committed to growing the availability of my mimi so more people can experience period care that’s sustainable, comfortable, respectful, and kind to their budget. Period poverty is a reality for too many Australians, and we believe everyone deserves access to products that truly make a difference. We’re excited to keep expanding our reach, so more people across Australia and beyond can experience better, more dignified period care.”

As discussions about cost and sustainability continue to shape consumer choices, my mimi’s growth shows a broader appetite for innovation, accessibility, and dignity in menstrual health – a trend that shows no sign of slowing in 2025 and beyond.